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Issue #36
January 12, 2026

Bitcoin Treasuries Discovered Gravity. Again.

Bitcoin Treasuries Discovered Gravity. Again.

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Today’s Setup. The Mood Shift

For most of 2025, Bitcoin treasuries were treated like a cheat code.
Issue stock. Buy BTC. Watch the multiple expand. Repeat until CNBC invites you on.

Now it’s 2026, and gravity has returned.

More than 60% of Bitcoin treasury firms are sitting on unrealized losses. Several are flirting with delisting. Others are discovering an uncomfortable truth. Markets don’t reward Bitcoin exposure forever. They reward structure, liquidity, and governance.

The era of Treasury v1 is ending loudly. Treasury v2 is emerging quietly. That’s usually how real transitions happen.

In the News. What Actually Matters Today

American Bitcoin (ABTC) Expands. Market Shrugs.

American Bitcoin pushed its holdings past 5,400 BTC, drawing headlines and valuation debates. The market response was muted. That’s not bearish. It’s educational.

Accumulation alone no longer commands a premium. Investors are asking harder questions.

  • How was the BTC financed?

  • What happens in a prolonged drawdown?

  • Where does liquidity come from if the window closes?

Treasury v2 begins where accumulation ends.

Mike Novogratz Says the Quiet Part Out Loud

Novogratz wasn’t subtle. Bitcoin treasuries that don’t evolve into real businesses will trade below NAV. Permanently.

This isn’t ideological. It’s mechanical.

  • No operating cash flow.

  • No capital discipline.

  • No governance narrative investors can underwrite.

If your entire strategy fits in a tweet, the discount is deserved.

Delistings Are Not a Black Swan

K Wave Media received a delisting notice from Nasdaq. This won’t be the last.

Treasury v1 assumed equity markets would always be open. Treasury v2 assumes the opposite.

  • Minimum bid rules matter.

  • Liquidity thresholds matter.

  • Index eligibility matters.

Delistings are not moral judgments. They’re structural consequences.

Governments Keep Circling Bitcoin

Florida is exploring a state-level reserve. Taiwan is studying confiscated BTC as sovereign assets. U.S. policymakers continue floating the idea of a national reserve.

Important distinction.
Governments are moving slowly, legally, and conservatively.

If sovereign treasuries are acting more cautiously than corporate ones, that should tell you something.

MSCI Blinks. Temporarily.

MSCI's decision to keep digital-asset treasury firms in its indexes gave the sector a short-term sugar high. But this was a pause, not an endorsement.

Index committees don’t debate ideology. They debate risk, concentration, and survivability. Treasury v2 companies will still be there when the next review comes around. Treasury v1 companies may not.

What Does This All Mean?

The Bitcoin treasury trade isn’t dead. The easy version is.

Markets are done paying premiums for:

  • Pure BTC exposure

  • Leverage disguised as conviction

  • Governance-by-podcast

What they are beginning to price is:

  • Liquidity buffers

  • Capital structure discipline

  • Formal treasury policies

  • Integration with real operations

Bitcoin didn’t break these companies. It exposed them.

Treasury v2 Lesson of the Day

Bitcoin is not a strategy. It is a balance sheet variable.

Treasury v1 treated BTC like a magic asset. Treasury v2 treats it like any other capital allocation decision.

  • With limits.

  • With oversight.

  • With consequences.

If your board can’t explain the downside case, your treasury is already outdated.

The Satoshi Institute Takeaway

The shakeout isn’t bearish. It’s necessary.

Treasury v1 was about access. Treasury v2 is about credibility.


Over the next year, the winners won’t be the companies with the most Bitcoin. They’ll be the ones that can answer boring questions clearly.

  • How long can you operate without markets?

  • Who controls treasury decisions?

  • What breaks first in a drawdown?


Bitcoin rewards patience. Markets reward preparation.
Treasury v2 is where those finally meet.

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